Energy-intensive businesses face three live challenges: volatile energy costs, growing carbon reporting pressure, and limited visibility into where emissions and costs are generated across operations.
BrewAI converts operational data into carbon intelligence. By integrating real-time and bill-based data, it links energy use to production processes, shows where cost and carbon are created, and estimates the impact of operational interventions — enabling targeted, measurable improvements.
Built on research at Anglia Ruskin University, BrewAI is a working SaaS platform currently piloting with breweries, with applications extending to other energy-intensive sectors.
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BrewAI gives businesses visibility into where energy use and carbon emissions are generated across different stages of their operations — and what to do about it.
Carbon reporting based on your operational data — not industry averages.
BrewAI tracks carbon automatically by linking your real-time and bill data to operations, giving you continuous Scope 1 and 2 figures with minimal manual input.
Shift flexible loads to lower-cost, lower-carbon periods.
BrewAI forecasts grid carbon intensity and flags cleaner, cheaper periods to run your flexible processes.
Quantify the impact of process changes and operational interventions.
BrewAI measures the before and after of every upgrade or process change you make, so you know what actually moved the needle.
What we do. BrewAI integrates with your existing equipment and data sources to capture real-time and bill-based energy data. It links this data to operational processes, providing visibility into where energy use and carbon emissions are generated across production. This enables consistent monitoring across batches, shifts and process stages — and lets you measure whether changes actually delivered an impact.
What we are right now. BrewAI is a university research project at Anglia Ruskin University with a working SaaS platform, currently piloting with breweries as an initial use case and running on real operational data. The project is funded through Innovate UK ICURe Explore and is progressing towards commercial spinout. This hybrid position is intentional: the data is real, the analysis is grounded in research, and the platform is being developed for scalable commercial deployment across energy-intensive sectors.
What's next? Today, BrewAI measures and evaluates interventions. Next, we are developing digital twin capabilities to simulate changes and predict their impact before implementation.
Privacy and benchmarking. Customers retain full ownership of their data. Benchmarking is designed to enable learning across participants without exposing commercially sensitive information, ensuring that operational details remain confidential while still providing meaningful comparative insight.
Building BrewAI with real producers, real data, and real conversations.
The UK brewing industry is under growing pressure to manage energy use, carbon reporting and operational efficiency — often with limited resources.
Consumer expectations are shifting. A majority of beer drinkers report that a brewery's sustainability practices influence purchasing decisions, and many are willing to pay more for products with a verified lower carbon footprint. At the same time, there is growing demand for clear and accessible carbon information, for example through simple labelling systems.
New reporting frameworks, such as the EU Corporate Sustainability Reporting Directive, are extending expectations beyond large firms. Breweries supplying major retailers and distributors in the EU are increasingly required to provide carbon data as part of Scope 3 reporting. What was previously optional is quickly becoming a requirement for market access.
Energy prices remain significantly above pre-2021 levels, placing sustained pressure on margins. While many breweries invest in efficiency improvements, the outcomes are often uncertain. Without clear measurement, it is difficult to determine whether interventions deliver the expected savings.
Our energy prices went up to about £12,500 a month, up from about £2,500.
As a sector dominated by SMEs, many breweries lack the time, expertise and resources to manage detailed energy and carbon data. Day-to-day operations take priority, and external audits or consultancy support are often too costly. As a result, improvements are frequently based on trial and error rather than measurable evidence.
We always try to optimise, but it's trial and error with every bit of equipment.
A tool that shows how our interventions are directly impacting energy efficiency would be invaluable — it makes it much easier to justify those efforts.
These insights are grounded in ongoing research conducted since 2024 in collaboration with the London Brewers Alliance (LBA). The research combines site visits to breweries with qualitative interviews with brewers, alongside operational data collected through the BrewAI platform. Since mid-2025, three breweries have been onboarded as test sites, providing real production data to support analysis and platform development.
Tell us a bit about your brewery and what you want to measure. We'll be in touch.
Form not yet live. While we're wiring up submissions, please send a quick LinkedIn note to any team member below — short note with your brewery name and what you want to measure is plenty.
Temporary: the form above is a placeholder while we wire up submissions. For now, a LinkedIn message to any team member below is the fastest route in.